I've written much about the future of sales and how technology is changing everything. Here is what I regard as the facts. Source data and research reports are referenced at the end of the article along with an essential book for every leader to read. Right now, machines already do'games of intellect' better than humans: Computers have already defeated the very best people on the planet at Jeopardy and GO! Chess was conquered by the machines 20 years ago when IBM's Deep Blue computer won back in 1997. Computers are already better at share trading (faster and consistently pick more winning stocks).

"What to do When Machines Do Everything" book authors (l-r) Malcolm Frank, Paul Roehrig, Ben Pring My interview with Malcolm Frank and Paul Roehrig, two of the three authors of What to Do When Machines Do Everything, published by Wiley. Malcolm Frank is the Executive Vice President of Strategy and Chief Marketing, Cognizant. Paul Roehrig is Chief Strategy Officer for Cognizant's Digital Business. Ben Pring is the Global Managing Director of Cognizant's Center for the Future of Work. Bruce Rogers: What has changed since you wrote Code Halos and why the need for the new book What To Do When Machines Do Everything: How To Get Ahead In A World Of AI, Algorithms, Bots and Big Data? Malcolm Frank: In Code Halos, we looked at why some digital businesses like the FAANG companies (Facebook, Apple Amazon, Netflix, Google) were succeeding and others weren't. We kept probing again and found that every one of those businesses that was a digital leader has now turned into an AI (artificial intelligence) company.

Discussing the ways digital machines and artificial intelligence (AI) will change our lives seems like a stimulating conversation for a dinner party, but truthfully, the Internet of Things is already reshaping the way we interact with our world and it's only the beginning. Industries are transforming and careers are rising or falling. The predominant perspectives on AI range from utopian, where machines create technological miracles and marvels, to dystopian, where labor is replaced by software and malevolent robots. The reality is, smart machines and AI will enable all of us to do more than is humanly possible. What To Do When Machines Do Everything explains what's real, along with a powerful framework for embracing this change, to ensure you and your business stay competitive in the next decade.